NEVER STOP. NEVER SETTLE | DIRECTOR, CREATIVE

OVERVIEW

Hennessy is the world's most popular cognac, embodying the fruits of passion from its relentless French founders. The Brand has taken the stage in America, infusing itself into hip-hop, sports, and fashion during its 200-year history, slowly becoming an iconic symbol in pop culture.

This campaign played a small role in that history by bringing stories of creativity, relentlessness, and innovation to life through the voices of several rising stars in freestyle biking, design, fine art, dance, and music. Their "Never Stop, Never Stop" mentality is bright and compelled them to travel through the history of dance in one take, create a modern art piece entirely around Hennessy Bottles, and attached flint to a bike peg to make a trail of sparks.

Our always-on content strategy retained and grew the Hennessy audience and brand, leading to new large partnership deals, sponsorships, and brand ambassadors.

AGENCY & PRODUCTION
Laundry Service

EXECUTIVE PRODUCER
Matt Cohen

CHIEF CREATIVE OFFICER
Alyson Warshaw

ART DIRECTOR
Justin Hood

COPYWRITER
Dan Rozier, Zach Barangan

NEXT LEVEL | DIRECTOR, CREATIVE

Nigel Sylvester is a professional BMX biker known for his inventive riding and his cinematic content creation. He was listed on Forbes 30 under 30, photographed for ESPN's Body Issue, and recently signed as a Jordan Brand athlete.

We wanted him to try something he had never done and let us in on his riding philosophy. He had never bombed the hills of Oakland before, so we went for a ride.

PRODUCTION
Laundry Service

PRODUCERS
Stefano Pennisi, Andrew Benedict

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THE HISTORY OF DANCE | DIRECTOR, CREATIVE

To celebrate Hennessy's anniversary, we looked back on over two hundred years of dance with famed choreographer Willdabeast to create one timeless performance over the history of dance, partnering up with composer YouTooCanWoo to create a custom musical score for each decade of music.

PRODUCTION
Laundry Service

PRODUCERS
Stefano Pennisi, Andrew Benedict

HENNESSY HOUR DIRECTOR, CREATIVE

These slow and smooth Hennessy cocktail recipes are a staple for any happy hour. Using a beautiful set of master macros and a mechanical dolly, we spotlighted the drinks as we swung around them and then paired the photography with an effortless type treatment, seamlessly blending it into the background.

PRODUCTION
Laundry Service

MOTION DESIGNER
Victor Berbesson

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GIANNI LEE | PRODUCER, CREATIVE

Gianni Lee is a triple threat, with talents spanning across fashion, music and art. In this activation Gianni created a new piece of clothing, a new track and a new painting, all inspired from Hennessy VS.

PRODUCTION
Laundry Service

DIRECTOR
Rob Alexander

DIRECTOR OF PHOTOGRAPHY
Ben Jacks

SELECTED WORKS

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