SHOT ON LG | WRITER, DIRECTOR, PRODUCER, EDITOR, VFX
Shot on LG was a multi-year campaign focusing on the features of LG's best-in-class camera lens technology. We pushed the phone to its production limits, capturing beautiful images and stories from the Moab Desert to the Nordic coast.
The final content series included some of the most exciting explorers and risk-takers on the planet, from celebrity skateboarder Ryan Sheckler to a thrill-seeking group of BASE jumpers.
To help fans lean in, we challenged them to take their best shot on LG and post it, setting up a competition to showcase their talent.
By featuring the device's picture quality and increased camera settings to an audience that loves to travel and snap photos, we convinced them that the best camera is the one you have in your pocket.
AGENCY & PRODUCTION
Laundry Service, Cycle
CHIEF CREATIVE OFFICER
Chris Lewis, Nahuel Attar, Cody Joel
MOAB MONKEYS | WRITER, DIRECTOR, EDITOR, VFX
The Moab Monkeys are not monkeys; they're human adventurers in Moab, Utah, specializing in slacklining, highlining, BASE jumping, and filmmaking. With an LG in our pocket, we captured breathtaking shots of the Monkeys traversing three-thousand-foot plateaus, tight rope walking on an infinite line, and parachuting off of a neverending canyon.
LG BEST SHOT | WRITER, DIRECTOR, PRODUCER
Using a group of global creators with an engaged social following, we connected with an audience passionate about photography. Then, we challenged them to take their best shot with an LG phone.
Each creator posted a photograph they captured with the phone and recorded a video log from their travels. After receiving the images and videos, we spliced them together as a collective journey.
RYAN SHECKLER | STORY PRODUCER, EDITOR
LG teamed up with pro skater Ryan Scheckler to bomb some epic hills with the latest mobile photo in Clemente, California. As a part of the content roll-out, we first polled his audience to see where they'd like him to skate, and fans tweeted @RyanScheckler some of the gnarliest features in the area. Sheckler, known for his outrageous air-time, took them on, falling hard in the beginning but recovering to soar, quite literally, out of the skatepark.
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