SHOT ON LG | CREATIVE, WRITER, DIRECTOR, PRODUCER, EDITOR, VFX
OVERVIEW
LG had a camera worth bragging about. We built a multi-year campaign to prove it. Took the phone everywhere, from the Moab Desert to the Nordic coast, and pushed it to its limits.
We partnered with explorers, risk-takers, Ryan Sheckler, and a crew of BASE jumpers to capture the kind of content that makes you stop scrolling. Then we flipped it and challenged fans to do the same. Take your best shot on LG. Post it. Show us what you got.
The whole idea was simple. The best camera is the one in your pocket. We just made people believe it.
CREATIVE DIRECTOR
Dylan Russell
AGENCY & PRODUCTION
Laundry Service, Cycle
CHIEF CREATIVE OFFICER
Alyson Warshaw
EXECUTIVE PRODUCER
Matt Cohen
DIRECTOR
Dylan Russell
COPYWRITER
Danny Scheyer
PHOTOGRAPHY
Everett Bouwer
EDITORS
Dylan Travis, Chris Lewis, Nahuel Attar, Cody Joel
MOAB MONKEYS | WRITER, DIRECTOR, EDITOR, VFX
The Moab Monkeys are not monkeys; they're human adventurers in Moab, Utah, specializing in slacklining, highlining, BASE jumping, and filmmaking. With an LG in our pocket, we captured breathtaking shots of the Monkeys traversing three-thousand-foot plateaus, tight rope walking on an infinite line, and parachuting off of a neverending canyon.
PRODUCTION
Laundry Service
PRODUCER
Matt Cohen
LG BEST SHOT | STORY PRODUCER, DIRECTOR
We handed a group of global creators an LG phone and one simple challenge. Take your best shot. They traveled, they shot, they vlogged the whole thing. Then we took everything they captured and cut it together into one collective journey. Their audience came for the creators. They stayed for the camera.
PRODUCTION
Laundry Service
RYAN SHECKLER | STORY PRODUCER, EDITOR
LG linked up with Ryan Sheckler to test their latest phone camera by letting him bomb hills in San Clemente. We let his audience pick the spots, fans tweeted the gnarliest features they could find, and Sheckler showed up and sent all of them. Ate it a few times first. Then flew out of the park, literally.
PRODUCTION
Laundry Service
PRODUCER
Matt Cohen
SELECTED WORKS