JORDAN BRAND | EDITOR, PRODUCER, POST-PRODUCER

OVERVIEW

For Jordan Brand's always on social media strategy, we developed diverse content to highlight new sneaker launches, upcoming events, major sports matches, and more. Our creations varied in style, encompassing everything from sleek, commercial photography to classic cinema-verité aesthetics

AGENCY & PRODUCTION
Laundry Service

CHIEF CREATIVE OFFICER
Alyson Warshaw

EXECUTIVE PRODUCER
Matt Cohen

CREATIVE
Dylan Travis

MELO 11 | EDITOR, POST-PRODUCER

For the release of the Melo 11 sneaker, Jordan Brand created the second part in the series, First Class Flyers. Laundry Service teamed up with the Directing duo BBGUN to hero the new shoes and produced this beautiful piece. Listen to the sultry smooth deep track by Little Ann, Deep Shadows.

PRODUCER
Matt Cohen

DIRECTOR
BB GUN

DIRECTOR OF PHOTOGRAPHY
Bernard Hunt

EDITOR
Dylan Travis

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ANDRE WARD | EDITOR, STORY PRODUCER

Andre Ward, AKA Son of God, embodies what it means to train like a champion. In anticipation of Andre Ward's next fight, we gave the Jordan audience a glimpse into Ward's training regiment on the release of their latest boxing shoe. We played off of Ward's effortless confidence and swag using the speed bag's sound and rhythm and a monochromatic look.

PRODUCTION
Laundry Service

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JORDAN BRAND CLASSIC | EDITOR, PRODUCER

The Jordan Brand Classic is a high school All-Star basketball game played annually in April. The game's rosters feature the best and most highly recruited high school boys in the senior class, including alumni like Chris Paul, Carmelo Anthony, Blake Griffin, Kyrie Irving, LeBron James, Kevin Durant, Anthony Davis, and Zion Williamson.

Laundry Service produced and directed, creating intro and hype videos during the game and always-on content released on the Jordan Brand social feed.

EXECUTIVE PRODUCER
Matt Cohen

DIRECTOR OF PHOTOGRAPHY
Rod Lamborn

CREATIVE
Dylan Travis

EDITOR
Dylan Travis

SELECTED WORK

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