JORDAN BRAND | EDITOR, PRODUCER, POST-PRODUCER
OVERVIEW
We developed Jordan Brand's social content strategy, building out every launch, event, and game day in real time. The style shifted depending on the moment. Clean and cinematic for product drops. Raw and candid for culture moments. Every post had to earn the Jumpman.
AGENCY & PRODUCTION
Laundry Service
CHIEF CREATIVE OFFICER
Alyson Warshaw
EXECUTIVE PRODUCER
Matt Cohen
PRODUCER
Dylan Russell
EDITOR
Dylan Russell
MELO 11 | EDITOR, POST-PRODUCER
Jordan dropped the Melo 11 and we built the second installment of First Class Flyers to go with it. Partnered with directing duo BBGUN and set the whole thing to Little Ann's 'Deep Shadows.' The shoe looked good. The film made it feel even better.
PRODUCER
Matt Cohen
DIRECTOR
BB GUN
DIRECTOR OF PHOTOGRAPHY
Bernard Hunt
EDITOR
Dylan Russell
ANDRE WARD | EDITOR, STORY PRODUCER
Andre Ward had a fight coming up and Jordan had a boxing shoe to launch. We gave fans a look inside his training, built around the rhythm of the speed bag and a monochromatic palette. Ward's confidence did the rest. The man doesn't need a script.
PRODUCTION
Laundry Service
JORDAN BRAND CLASSIC | EDITOR, PRODUCER
The Jordan Brand Classic is where the next generation shows up before the world knows their name. Chris Paul, Melo, LeBron, KD, Zion all came through this game. We were there to capture it. This year a kid named Jalen Brunson stole the show.
Laundry Service produced and directed, creating intro and hype videos during the game and always-on content released on the Jordan Brand social feed.
EXECUTIVE PRODUCER
Matt Cohen
DIRECTOR OF PHOTOGRAPHY
Rod Lamborn
PRODUCER
Dylan Russell
EDITOR
Dylan Russell
SELECTED WORK