JORDAN BRAND | EDITOR, PRODUCER, POST-PRODUCER
OVERVIEW
As part of an always-on social strategy for Jordan Brand, we produced content for new sneaker product releases, upcoming live events, large fights, and everything in between. The content creation ranged in craft, from a polished commercial photographic look to cinema-verite vintage style.
AGENCY & PRODUCTION
Laundry Service
CHIEF CREATIVE OFFICER
Alyson Warshaw
EXECUTIVE PRODUCER
Matt Cohen
MELO 11 | EDITOR, POST-PRODUCER
For the release of the Melo 11 sneaker, Jordan Brand created the second part in the series, First Class Flyers. Laundry Service teamed up with the Directing duo BBGUN to hero the new shoes and produced this beautiful piece. Listen to the sultry smooth deep track by Little Ann, Deep Shadows.
PRODUCER
Matt Cohen
DIRECTOR
BB GUN
DIRECTOR OF PHOTOGRAPHY
Bernard Hunt
ANDRE WARD | EDITOR, STORY PRODUCER
Andre Ward, AKA Son of God, embodies what it means to train like a champion. In anticipation of Andre Ward's next fight, we gave the Jordan audience a glimpse into Ward's training regiment on the release of their latest boxing shoe. We played off of Ward's effortless confidence and swag using the speed bag's sound and rhythm and a monochromatic look.
PRODUCTION
Laundry Service
JORDAN BRAND CLASSIC | EDITOR, PRODUCER
The Jordan Brand Classic is a high school All-Star basketball game played annually in April. The game's rosters feature the best and most highly recruited high school boys in the senior class, including alumni like Chris Paul, Carmelo Anthony, Blake Griffin, Kyrie Irving, LeBron James, Kevin Durant, Anthony Davis, and Zion Williamson.
Laundry Service produced and directed, creating intro and hype videos during the game and always-on content released on the Jordan Brand social feed.
EXECUTIVE PRODUCER
Matt Cohen
DIRECTOR OF PHOTOGRAPHY
Rod Lamborn
SELECTED WORK