MORE THAN A DESTINATION| CREATIVE DIRECTOR
OVERVIEW
Delta SkyMiles AMEX had a campaign, 'If You Travel, You Know' but no cultural moment to attach it to. Yellowstone was the most watched show on television, and its cast lived the kind of travel the card was built for. We connected the two.
We built 'More Than a Destination' across three Delta hub cities with Yellowstone cast, timed to the Season 5 premiere. The work rolled out across Paramount, social, and CTV — turning a credit card campaign into something that felt like entertainment.
The work won two Telly Awards with 6.1 million social views. Turns out when you put the right show next to the right brand, people actually pay attention.
CREATIVE DIRECTOR
Dylan Russell
AGENCY
Mediabrands Content Studio
GROUP CREATIVE DIRECTOR
Rob Hersey
CONTENT DIRECTORS
Jessica Klein, Hannah Aaronson
PRODUCTION
Paramount
SENIOR DIRECTOR PARAMOUNT
Carly McElroy
CREATIVE DIRECTOR PARAMOUNT
Spencer Parker
DIRECTOR
Scott Duncan
MORE THAN A DESTINATION | CASE STUDY
SALT LAKE CITY | DENIM RICHARDS & JEN LANDON
Denim Richards and Jen Landon dive into Salt Lake City's less-traveled paths, discovering a master hatmaker's shop. Their quest for custom hats reflects a deeper journey into the city’s artisanal heart, resonating with travelers who seek out the extraordinary in every city they visit.
NASHVILLE | LUKE GRIMES
Luke Grimes' Nashville adventure merges his musical passion with the city's rich heritage. Ahead of his album release, he delves into the soul of Nashville, selecting a custom guitar as his companion. This episode captures the essence of a traveler who knows how to blend personal interests with the best a city has to offer.
PORTLAND | JEN LANDON
In Portland, Jen Landon’s episode is a foodie's dream tour. Her exploration of the city's culinary wonders, from hidden bistros to bustling food markets, showcases a savvy traveler's knack for uncovering the best in local gastronomy, offering viewers a taste of Portland's diverse flavors.
SELECTED WORKS