MORE THAN A DESTINATION| CREATIVE DIRECTOR
OVERVIEW
In 2022, we leaned into the spirit of the savvy traveler with our Delta SkyMiles American Express card campaign, encapsulated in the theme 'If You Travel, You Know.' This concept, resonating with the discerning travel habits of our cardholders, found its perfect embodiment in a unique collaboration with Paramount's Yellowstone, the most watched show on television.
We crafted a promotional marketing campaign, linking the adventurous narratives of Yellowstone actors to the lifestyles of our card users. This fusion not only showcased diverse travel experiences but also mirrored the 'If You Travel, You Know' ethos: an innate understanding of travel's finer aspects.
This strategic alignment brought home two Telly Awards and achieved over 6.1 million social views, proving that when it comes to travel wisdom, Yellowstone and Delta SkyMiles cardholders are on the same journey
AGENCY
Mediabrands Content Studio
GROUP CREATIVE DIRECTOR
Rob Hersey
CREATIVE DIRECTOR
Dylan Travis
CONTENT DIRECTORS
Jessica Klein, Hannah Aaronson
PRODUCTION
Paramount
SENIOR DIRECTOR PARAMOUNT
Carly McElroy
CREATIVE DIRECTOR PARAMOUNT
Spencer Parker
DIRECTOR
Scott Duncan
MORE THAN A DESTINATION | CASE STUDY
SALT LAKE CITY | DENIM RICHARDS & JEN LANDON
Denim Richards and Jen Landon dive into Salt Lake City's less-traveled paths, discovering a master hatmaker's shop. Their quest for custom hats reflects a deeper journey into the city’s artisanal heart, resonating with travelers who seek out the extraordinary in every city they visit.
NASHVILLE | LUKE GRIMES
Luke Grimes' Nashville adventure merges his musical passion with the city's rich heritage. Ahead of his album release, he delves into the soul of Nashville, selecting a custom guitar as his companion. This episode captures the essence of a traveler who knows how to blend personal interests with the best a city has to offer.
PORTLAND | JEN LANDON
In Portland, Jen Landon’s episode is a foodie's dream tour. Her exploration of the city's culinary wonders, from hidden bistros to bustling food markets, showcases a savvy traveler's knack for uncovering the best in local gastronomy, offering viewers a taste of Portland's diverse flavors.
SELECTED WORKS